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What Don Draper and Gordon Gekko Have to Teach Us

Next Level Blog

  While that statement may be true in the fictional realm, it’s definitely true in the literal realm. Over the past four years, Mad Men , with its lead character, advertising exec Don Draper, has become more and more popular as evidenced by ratings, buzz and marketing tie-ins.

Gordon 163
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68
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Top 30 Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

It's been a while since I've looked at it, but I'll definitely stop by again soon. I'm not sure Godin's work classifies as leadership…though I do read it every day, it's more for marketing tips and deep thoughts. ronedmondson Thanks Mike! Great work… [link] davidburkus Good list.

Blog 378
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Great Leaders Make Decisions | N2Growth Blog

N2Growth Blog

A timid or passive person is by definition not action oriented. Seth Godin calls it shipping, Mike Myatt calls it being an actionable leadership, and I will call it “mouthless [.] link] mikemyatt While you make some valid points, I'm not sure I understand the link between timidity and passivity with being action oriented.

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Hiring a hitman? Now that's extreme employee loyalty. | RoundtableTalk

Roundtable Talk

Other than a bizarre (and definitely sad situation for all involved), what’s the leadership takeaway for the rest of us? Jettisoned employees are finding that the hard won knowledge, skills and capabilities earned while being loyal are no longer valuable in the employment market place.

Loyalty 34
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How Story Platforms Help Global Brands Go Local

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". Advertising Marketing'

Brand 8
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Social Media Influence | N2Growth Blog

N2Growth Blog

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Whether we are progressing towards as Seth Godin says &# Tribes&# ? Social Media is definitely a catalyst for impassioning constituencies.

Media 368