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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. I have a documented track record of business development, operational planning, and leadership. In 2011, he was signed to Ellen DeGeneres' label, eleveneleven. Czar "I rescue troubled companies.

Brand 68
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent. The principles of destination storytelling.

Brand 8
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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.

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What Really is The Big Picture of Business

Strategy Driven

Business development. Executives are not fully prepared to handle challenges of the moment, much less to begin developing Big Picture thinking. It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Body of Knowledge.