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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. Czar "I rescue troubled companies.

Brand 68
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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Business development. Marketing Program. Direct marketing.