2011 Development Disintermediation Innovation 
N2Growth Blog
JUNE 14, 2010
Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. So why do so many established and often well managed companies struggle with disruptive innovation? or my personal favorite, “We need to focus on our core business.&#
Harvard Business Review
DECEMBER 20, 2011
The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. In both instances, the life-cycle management innovation involves using disintermediation to change how the customer interacts with the product. 30) of a blockbuster prescription drug. Both Pfizer and. Lipitor's Long Good-bye.
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