article thumbnail

Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. Why didn’t IBM see Dell coming?

article thumbnail

Lipitor and iPhone 4s: Setting the Stage for Industry Disruption

Harvard Business Review

The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. In both instances, the life-cycle management innovation involves using disintermediation to change how the customer interacts with the product. 30) of a blockbuster prescription drug. And both teach lessons that apply across many industries.