2011 Development Engineering Insourcing 
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. We can have engineering work more closely with production. GE needed to reduce new product development cycles from 3-4 years to 1-1.5 It needed to invest in new development labs and to co-locate teams.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. GE is now approaching $1 billion in new revenue annually from their expanded software and data activities.
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