Harvard Business Review

JUNE 20, 2013

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. The very definition of "high-technology" hints at something typically reserved for the developed world.

Technology 11

Technology Innovation CRM Retail 11

Harvard Business Review

MAY 24, 2012

We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. Take, for example, the issue of economic development.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector. And they did it. lakhs ($6,600).

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

MARCH 7, 2016

The price of this fast-track, oil-fueled development has been the region’s high dependence on oil export revenues (and in the case of Qatar, also of liquified natural gas, of which it is currently the largest producer in the world).

GDP 8

GDP Price Market Segmentation Short-term 8

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. A brand also has to be aligned with the market profile of the consumer segment.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

APRIL 19, 2011

The first round of presidential polls on April 10, 2011, set the stage for a June runoff between the leftist Ollanta Humala, a former military commander, and right-winger Keiko Fujimori, the daughter of a former Peruvian president who is in jail. The ability to do that, I believe is going to keep Peru's economy on the path to development.

Innovation 15

Innovation Market Segmentation Price Fashion 15

Harvard Business Review

JUNE 14, 2013

But, possibly because it has such great potential for improving welfare, the developing world far outpaces the US in creating a system where mobile phones — marketed specifically to women — are truly essential tools. And these messages use strong market segmentation.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8