Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector. And they did it. lakhs ($6,600).

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

MAY 24, 2012

We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. Take, for example, the issue of economic development.

Entrepreneur 14

Entrepreneur Microfinance Market Segmentation Incubator 14

Harvard Business Review

MARCH 7, 2016

The discovery and systematic production of oil since the 1960s has changed this narrative fundamentally, as petrodollars have enabled the GCC to advance into one of the world’s wealthiest regions, stylized by the ultramodern skylines of cities such as Dubai, Riyadh, and Doha.

GDP 8

GDP Price Market Segmentation Short-term 8

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. A brand also has to be aligned with the market profile of the consumer segment.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

NOVEMBER 20, 2015

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

SEPTEMBER 28, 2012

Back in 1991, a Wall Street Journal article included a chart entitled, "A Dream Market," comparing gay households to the national average, noting the relative potential advertising appeal for a variety of industries. LGBT marketing is on the rise.

Advertising 17

Advertising Market Segmentation Diversity Chemicals 17