Harvard Business Review

JUNE 14, 2013

But, possibly because it has such great potential for improving welfare, the developing world far outpaces the US in creating a system where mobile phones — marketed specifically to women — are truly essential tools. And these messages use strong market segmentation.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

MAY 24, 2012

We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. Take, for example, the issue of economic development. The situation is particularly dire at the very early stages.

Entrepreneur 14

Entrepreneur Microfinance Market Segmentation Incubator 14

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They didn't treat the internet seriously, or if they did, they didn't know how to formulate a strategy once they had moved to the net. They're failing to take control and develop a plan. It probably didn't add much to the bottom line.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MARCH 7, 2016

The price of this fast-track, oil-fueled development has been the region’s high dependence on oil export revenues (and in the case of Qatar, also of liquified natural gas, of which it is currently the largest producer in the world). Also, after achieving large fiscal surpluses that averaged 12.4% of GDP in 2015 and 2016.

GDP 8

GDP Price Market Segmentation Short-term 8

Harvard Business Review

SEPTEMBER 28, 2012

Back in 1991, a Wall Street Journal article included a chart entitled, "A Dream Market," comparing gay households to the national average, noting the relative potential advertising appeal for a variety of industries. LGBT marketing is on the rise.

Advertising 17

Advertising Market Segmentation Diversity Chemicals 17

Harvard Business Review

APRIL 19, 2011

The first round of presidential polls on April 10, 2011, set the stage for a June runoff between the leftist Ollanta Humala, a former military commander, and right-winger Keiko Fujimori, the daughter of a former Peruvian president who is in jail. The ability to do that, I believe is going to keep Peru's economy on the path to development.

Innovation 14

Innovation Market Segmentation Price Fashion 14

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Collins worked primarily on IT related work, such as systems integration and software development. Manage culture by setting expectations appropriately.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8