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New Report: We're Not As Connected As We Think

Harvard Business Review

Based on data covering the period from 2005 to 2011, it charts how globalization has evolved since the onset of the financial crisis at the global, regional, and national levels. Capital markets are fragmenting and while merchandise trade recovered strongly since 2009, the intensity of services trade has remained stagnant.

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The Mainstreaming of Augmented Reality: A Brief History

Harvard Business Review

Despite the fact that Niantic, the American software development company that developed Pokémon Go, has failed to maintain high levels of engagement on the game (its current user base is now 30 million users), the phenomenon demonstrated AR’s potential to be adopted by mainstream culture.

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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business Review

The health care system in the United States, with its technological prowess and massive infrastructure, often serves as a reference point for rapidly developing economies around the world while they build their own medical systems. Comparing the five years between 2012 and 2016 to the period between 2007 and 2011, U.S.

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Funders Can Give More than Money

Harvard Business Review

The outlook is only marginally better for endowments , with returns on their invested capital hovering around 5 percent—as they did in 2011. A CED strategy starts with an asset assessment rather than a needs assessment of the poor, recognizing that even the poorest families have assets to contribute to their own development.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8
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Why Your Customers Hate You and How to Fix It

Skip Prichard

Bringing a new prescription drug to market, for example, now costs nearly $2.6 Even a simpler product like the SpinBrush, which entered the market priced at $5 each, required an upfront investment of $1.5 As a result, Fitbit held 68 percent market share through 2013 versus 19 percent for Jawbone and just 10 percent for Nike.

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