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Leading in a New Direction - 3 Techniques for Thinking up New Business Ideas

Great Leadership By Dan

Here's a guest post from entrepreneur Duncan Murtagh," an Irishman living in Taiwan, who has been to New Hampshire several times": How can we move past the tough times of 2011 to a more profitable 2012? A = Adapt – How about adapting the successful drive-through services that the fast food companies offer to the fast-casual market?

Incubator 238
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Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.

Aaker 78
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In India, Distribution is God

Harvard Business Review

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. The same challenge applies to start-ups that market solar lamps in India. Moreover, the market will double in size as literacy and income levels rise.

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Most Industries Are Nowhere Close to Realizing the Potential of Analytics

Harvard Business Review

Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete. Insight Center.

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The Strategic Value of APIs

Harvard Business Review

Early adopters will be able to significantly expand their revenues by discovering and joining forces with blockbuster complementors. In its early days, its user interface was not good enough for regular users. Twitter acquired TweetDeck in 2011. We expect these trends to become much more widespread. Insight Center.

Levitt 8
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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

In fact, in 2011 BMW had also founded a corporate venture capital (CVC) unit, called BMW iVentures, but it exclusively invested in service startups. Top startups already have market leading solutions. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system.

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When (and Why) to Pay for Tweets

Harvard Business Review

But for businesses seeking to market through social media channels  in real-time and with detailed reporting  native social ads represent a uniquely promising new frontier. My company was an early adopter, purchasing our first social ads in 2012. Advertising Marketing Social media'