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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

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When to Take My Name off the Door ? by Guest Blogger Leo Burnett.

In the CEO Afterlife

by John • July 20, 2011Human Resources , Leadership , Marketing • 2 Comments. When you start believing that, in the interest of efficiency, a creative spirit and the urge to create can be delegated and administrated, and forget that they can only be nurtured, stimulated, and inspired. August 2011.

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Develop networks Strong networks provide endless opportunities to get more things done in a more efficient and effective manner. Ask for feedback on your website, services, marketing, ect.

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Pack Some Energy into Your Lunch :: Women on Business

Women on Business

There are many nutrients that we need on a daily basis to keep our bodies running efficiently ona a daily basis, not to mention long-term. Think about adding healthy and wholesome foods to your diet and notice how much better you feel as well as the mental focus and concentration to get you through your work day efficiently.

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