2011 Engineering Insourcing Marketing 
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. Then at the end of 2007 the housing market crashed. We can have engineering work more closely with production. To demonstrate their deep commitment, in December 2011 GE rolled out team leader training.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. And the market for software talent was hot hot hot. The first step was to hire someone to run it.
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