2011 Engineering Insourcing Operations 
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. We can have engineering work more closely with production. To spread the new culture more broadly, management decided to form another cross-functional team (a "Little Big Room") to define tenets about how they would operate.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. GE is now approaching $1 billion in new revenue annually from their expanded software and data activities.
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