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Motivate with a Memorable “Vision Phrase” that Matters

Michael Lee Stallard

Andy Dalton, a 2011 TCU graduate who is quarterback and a member of the Cincinnati Bengals’ leadership team, is another fine example. When Chuck Schwab started The Charles Schwab Corporation, his vision was to provide “the most useful and ethical financial services in the world.” TCU’s “Learning to Change the World” is a great example.