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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z?

Marketing 261
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Sell It or Smell It

In the CEO Afterlife

In a consumer and corporate world that values branding, it may seem surprising that fresh fruit and vegetable growers have failed to embrace or leverage this proven marketing concept. With execution trumping strategy, the folks who work in produce view the tight doctrines of strategy as a negative force, a constraint.

Brand 242
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Executive Vision – Navigating the New Leadership Landscape: Retail

Strategy Driven

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Juliano Howard T. Dickens Jr. Ives Sharon Drew Morgen Hank Moore Jamie P.

Retail 50
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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Executives: 94% said C-suite social media participation enhances a brand image. eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Influence on Retail: By 2016, $689 Billion will be influenced by mobile retail. Why is SoCoLoMo important? Social Media.

Forrester 197
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65
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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

This online retailer offers everything from bedroom furniture, luggage, shoes and bags, home and garden accessories, and also living room and dining furniture, like this chest of drawers. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

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Fashion Friends Make a Fresh Start :: Women on Business

Women on Business

An answer to this was anything but obvious, and I struggled to find one shortly after my friend Katie and I were laid off from what were supposed to be dream jobs with an online shoe retailer. We knew that choosing the latter entailed taking, quite probably, the greatest risk in the face of an unstable economy; yet, in the end, we did anyway.

Fashion 124