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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z? What is their frequency?

Marketing 260
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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm.

Advice 107
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A Mirror as a Leadership Development Tool

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe A Mirror as a Leadership Development Tool by Kevin Eikenberry on October 27, 2010 in Influence , Leadership , Learning We look in them each day, research says, more often than we realize. We check our hair and our smile.

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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

 Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011.  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011.  Enjoy! .  Enjoy!

Blog 200
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Five Reasons Stories are a Powerful Communication Tool

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Reasons Stories are a Powerful Communication Tool by Kevin Eikenberry on October 11, 2010 in Leadership , Leadership Communication , Learning We all grow up with stories.

Tools 208
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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B. I have included some links to online tools that they provide from their website. These are: Customer Segments – An organization serves one or several customer segments.