2011 Finance Marketing Resources 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
DECEMBER 11, 2011
by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategy Driven
APRIL 5, 2012
Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. You just finished reading Recommended Resource - Advocacy ! Copyright 2007-2011 by StrategyDriven, Inc. Relate Articles: Recommended Resource – Decision Points. by John Daly.
In the CEO Afterlife
SEPTEMBER 6, 2011
by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. Marketing is important.
Strategy Driven
OCTOBER 2, 2011
How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation by More Trade Show Sales How To Increase Leads and Sales Generated From Trade Shows By 15% Or More. ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar!
Women on Business
JANUARY 4, 2011
By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.
Women on Business
NOVEMBER 23, 2010
Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.
Expert insights. Personalized for you.
162 
Let's personalize your content