How Startups Overcome the Capital Gap
Harvard Business Review
JULY 10, 2013
He decided to go after Salesforce.com with a Software-as-a-Service Customer Relationship Management product at a price-point that was one sixth of what Salesforce.com, the market leader, charged. He offered the product to small businesses, and customers lapped it up. The initial cash needs to come from revenues, not financing.
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