Coaching Tip

OCTOBER 6, 2011

He was a focus group of one, the ideal Apple customer, two years out. magazine in 1989, "You can't just ask customers what they want and then try to give that to them. Source: FastCompany, October 2011. As he told Inc. By the time you get it built, they'll want something new.".

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

Strategy Driven

JANUARY 26, 2011

In 2003, the company did away with its traditional marketing in high-end magazines and the like, and re-centered itself around community members, their needs, feedback, and conversations. Social Nation sets forth the foundations for this new way of doing business. Ducati really personifies this strategy. Take Mountain Dew, for example.

Media 67

Media Learning-by-Doing Open-book Company 67

Eric Jacobson

AUGUST 12, 2010

This is an informal focus group of sorts, where employees can freely and without feeling pressure, share their ideas, see others ideas, and then suggest even more ideas. Grossman recommends that when you have something you want to get your employees input on, post a question on a flip chart in your department or office.

Mentor 50

Mentor Mission Statement Tips Learning-by-Doing 50