Remove 2011 Remove Globalization Remove Industry Remove Marketing
article thumbnail

The Rise Of Deglobalization

The Horizons Tracker

The rise of deglobalization and the resulting uncertainty in the global business landscape has prompted technology-based industries to reevaluate their overarching strategies. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?

article thumbnail

Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

Class 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leadership Comes in Many Forms. Helping Business Save the Earth.

Great Leadership By Dan

Guest post from Michael Lenox : Humanity faces a number of critical sustainability challenges, global climate change chief among them. Electrification in heavy industrials. Markets are where the value of innovations are articulated. In my new book with Ronnie Chatterji, Can Business Save the Earth? And the list goes on.

Incubator 138
article thumbnail

Best in 'Positioning' Durabilty: Five Unlikely Brands | In the CEO.

In the CEO Afterlife

by John • March 1, 2011 • Branding , Marketing • 2 Comments. Brands, to most of us are consumable goods and services marketed by big business. With all that marketing muscle, is it any wonder when we think of brands we think in a commercial context? March 2, 2011 at 12:32 am. In the CEO Afterlife.

Brand 184
article thumbnail

Why Are Workers Are Getting A Smaller Piece Of The Economic Pie?

The Horizons Tracker

What is clear from the data in these sectors is that a relatively small number of highly competitive firms have dominated each market. In retail, for instance, the leading four companies had previously accounted for just 15% of sales in 1981, but by 2011 this had mushroomed to 30%. Uneven spread. Digital leaders.

GDP 63
article thumbnail

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. To many in the consumer packaged goods industry, this isn’t an epiphany. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity.

Proposal 260
article thumbnail

Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Delight Global Snacks Consumers.

Strategy 131