Remove 2011 Remove Globalization Remove Marketing Remove P&L
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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage (which is a nearly universal condition these days for many companies). Companies are increasingly global. Here are five reasons.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

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Silver Linings for 2012

Harvard Business Review

And I predict that leaders who get the whole story, and act on it, will reap unexpectedly better workplace morale in 2012, despite all the uncertainty and volatility of the global economic realities. But then the market slowed as companies moved their construction overseas and construction jobs disappeared. We're not as frenetic.

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How Can We Increase the Number of Women on Corporate Boards?

Women on Business

in emerging markets, and just 5.6% Getting more women on boards begins with getting more women in mission-critical P&L roles. ” Grace Lieblein, Vice President, Global Purchasing and Supply Chain, General Motors. Almost half of F500 board seats in 2011 are occupied by directors without CEO experience.

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Building a Software Start-Up Inside GE

Harvard Business Review

CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. After Jeff Immelt threw down the gauntlet for building a global software center, GE faced significant physical, organizational, and cultural challenges.

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Top 10 Green Business Stories of 2011

Harvard Business Review

The ongoing failure of policy at a global level (with the important exceptions of some successes/workarounds such as new mileage targets for cars and trucks and a carbon tax in Australia ). These drivers underpin a number of stories from 2011, but a few new themes came out as well. Was a year like 2011 likely ? But please.