Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Terry Starbucker

JANUARY 24, 2010

] Tweet This Post Tagged as: Leadership , Social Media { 10 comments… read them below or add one } Brandon Cox January 24, 2010 at 10:21 pm It’s funny to me how boardrooms are now addressing a subject that grassroots marketers and small business owners have adopted ahead of time. I tend to look at its Utility, rather than a ROI.

Media 305

Media Sharpe Learning-by-Doing Blog 305

Harvard Business Review

JUNE 29, 2015

Second, the main goal of PE investors is to increase a firm’s value so that it can be sold for profit. This is consistent with a 2011 article in the Journal of Finance, which also found that “patents of private equity-backed firms applied for in the years after the investment are more frequently cited.”

LBO 8

LBO Innovation Sample Short-term 8

Harvard Business Review

JANUARY 11, 2013

The outlook is only marginally better for endowments , with returns on their invested capital hovering around 5 percent—as they did in 2011. Some seek stricter accounting of ROI based on objectively measurable goals and achievements. percent lower than its value in 2007.

Microfinance 8

Microfinance Rogers Tourism Engineering 8

Harvard Business Review

JANUARY 4, 2011

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it's easy to get blown off course. The way you (and the rest of us) engage online in 2011 will set the pattern for our future.

Media 16

Media Brand ROI Commitment 16

Harvard Business Review

JANUARY 4, 2011

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it's easy to get blown off course. The way you (and the rest of us) engage online in 2011 will set the pattern for our future.

Brand 16

Brand Media ROI Commitment 16

Harvard Business Review

MARCH 21, 2012

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. Resource Revolution: Meeting the world's energy, materials, food, and water needs, November 2011. We did that. 1] McKinsey & Co.,

Strategy 11

Strategy McKinsey Chemicals Armstrong 11