2011 Godin Marketing Storytelling 
Harvard Business Review
JULY 23, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however.
Roundtable Talk
JUNE 10, 2010
Paula Roberts , EVP of Plan Canada , Joe Chidley , SVP of Corporate & Public Affairs at Veritas Communications and Colleen Albiston , Head of Marketing & Communications, Tax for KPMG Global , shared some of their top lessons and insights from their respective career shifts. And, don’t forget to stand out from the crowd.
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