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Good Power: Changing a Life. Changing Work. Changing the World.

Leading Blog

When CEO Sam Palmisano stepped down at the end of 2011, there were several qualified replacements, including Rometty. The senior vice president of human resources told her, “ Ginni, if you want the opportunity to be CEO of IBM, don’t try to run for office. Even with major changes, some things don’t change. What doesn’t change?

Power 383
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Employee Turnover – The Hidden Cost

Chart Your Course

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth.

Cost 192
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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.