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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Indeed, a case can be made where specific restructuring is necessary to bring companies to the new economic reality. February 9, 2011 at 6:09 pm. Human Resources. December 2011. November 2011.

Magazine 100
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3 Ways to Motivate Employees During Times of Change :: Women on.

Women on Business

Washingtonians are not the only ones in transition; companies are reorganizing, restructuring, and adjusting their plans for 2009. Now DC workers are seeing a change in leadership across different agencies which may mean a new boss along with new systems and priorities.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. I’m not suggesting restructuring the entire brand management system.

Brand 168
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Innovating Around a Bureaucracy

Harvard Business Review

Consider the story of the Business Transformation Agency of the Department of Defense, which was founded in 2005 under Defense Secretary Rumsfeld, and "disestablished" in 2011 by Defense Secretary Gates. The Business Transformation Agency was populated by people brought in from the commercial sector.