In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. I’m not suggesting restructuring the entire brand management system.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

FEBRUARY 5, 2011

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Indeed, a case can be made where specific restructuring is necessary to bring companies to the new economic reality. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon.

Magazine 100

Magazine Brand Article Marketing 100

Harvard Business Review

MARCH 8, 2013

Consider the story of the Business Transformation Agency of the Department of Defense, which was founded in 2005 under Defense Secretary Rumsfeld, and "disestablished" in 2011 by Defense Secretary Gates. Under Rossotti's guidance, the IRS reorganized from a geographic structure to four new customer-oriented operating divisions.

Bureaucracy 8

Bureaucracy Innovation Supply Chain Long-term 8