2011 Innovation Market Risk Marketing 
Strategy Driven
SEPTEMBER 12, 2011
market) risk obsolescence or irrelevance. Keep your company fighter-pilot agile in any turbulent or changing market. In a complex world where predictability is impossible and innovation and risk are necessary to survive and thrive, mistakes are not only acceptable, but welcome. But how is this done?
Harvard Business Review
APRIL 5, 2018
The myth of Silicon Valley is that venture-funded entrepreneurship is a generalizable model that can be applied to every problem, when in actuality it is a model that was built to commercialize mature technologies for certain markets. At first, Opus 12 targeted the largest addressable market it could find: ethanol, an additive of gasoline.
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