In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Strategy Driven

JULY 13, 2011

They might include sales productivity metrics such as market share, the company’s ability to charge premium prices relative to peers, or sales force productivity. Operating-cost productivity metrics might include the component costs for building an automobile or delivering a package, the rates of rework, and so forth.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. On a productive day, aside from the mountain of dead trees (recycling hadn’t been invented in 1982), stacked polystyrene coffee cups and an overflowing ash-tray, there would also be a satisfying thick sheaf of “concepts.” We were just shifting product.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JANUARY 3, 2011

The big question for many leaders as they look toward 2011 is: "How can my company be one of them?". The competitive value of capabilities, however, will only grow as you apply them to your entire portfolio of products, day in and day out. Define precisely how your way to play adds value for your chosen customers (e.g.,

Strategy 15

Strategy Fixed Assets Competitive Advantage Long-term 15

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. Troubles at Tesco, the UK’s leading retailer, are mounting. Aldi UK sales grew from $6.3

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

APRIL 11, 2013

Harry Gordon Selfridge, who founded the eponymous London-based retailer, did the unthinkable when he opened his first store in 1909, taking merchandise out from behind the counters so that customers could actually touch it. I want merchandise that people will desire. Innovation Leadership Retail' That''s not crazy talk.

Merchandising 8

Merchandising Retail Gordon Price 8

Harvard Business Review

NOVEMBER 21, 2013

Why do some companies choose to patent their innovation while others choose to hide it? Insiders know it as Merchandise 7X. In 1998, a group of horse ranchers suddenly set up a production facility and filed an Abbreviated New Drug Application (ANDA) for a generic version of Premarin. 174,465, the most valuable patent in history.

Intangible Assets 8

Intangible Assets Merchandising Innovation Pharmaceuticals 8