2011 Kahneman Marketing Operations 
Harvard Business Review
FEBRUARY 24, 2015
The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.
Harvard Business Review
JUNE 13, 2012
In 2011, the company dropped its requirement to exit investment positions when losses exceeded $20 million. At a meeting on April 8, Drew assured Dimon and the operating committee of JPMorgan that the trades were being well managed and would work out. housing market could collapse and trigger a global financial crisis.
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