2011 Kaplan Marketing Newsletter 
Strategy Driven
NOVEMBER 26, 2010
Visit www.Communispond.com for free access to numerous articles, audiocasts, videocasts and e-newsletter subscriptions. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. a K-12 education publisher focusing on mathematics.
Strategy Driven
JULY 13, 2011
It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining. Copyright (c) 2011.
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Strategy Driven
MAY 13, 2011
Visit www.Communispond.com for free access to numerous articles, audiocasts, videocasts and e-newsletter subscriptions. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Copyright 2007-2011 by StrategyDriven, Inc.
Strategy Driven
NOVEMBER 19, 2010
Visit www.Communispond.com for free access to numerous articles, audiocasts, videocasts and e-newsletter subscriptions. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. a K-12 education publisher focusing on mathematics.
Strategy Driven
NOVEMBER 21, 2011
Visit www.Communispond.com for free access to numerous articles, audiocasts, videocasts and e-newsletter subscriptions. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. a K-12 education publisher focusing on mathematics.
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