2011 Kotter Marketing Organization 
Strategy Driven
SEPTEMBER 12, 2011
Organizations that fail to continuously revise assumptions about their operating environment (i.e. market) risk obsolescence or irrelevance. The Debrief Imperative is a culmination of over a decade of teaching and practice in Global 1000 organizations. Keep your company fighter-pilot agile in any turbulent or changing market.
Harvard Business Review
NOVEMBER 23, 2016
Twenty years ago, John Kotter pegged the failure rate at 70% and the needle hasn’t moved much since. The organization had a strong community tradition and over 4,500 talented employees. Within a few years, we had dramatically turned around the organization’s finances, performance measures, and market share.
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