2011 Kotter Marketing Strategy 
Strategy Driven
SEPTEMBER 12, 2011
market) risk obsolescence or irrelevance. Keep your company fighter-pilot agile in any turbulent or changing market. It helps us to continually revise our assumptions about the market, economy, and world. Copyright 2007-2011 by StrategyDriven, Inc. It is vital to develop the capacity to learn from your environment.
Harvard Business Review
NOVEMBER 23, 2016
Twenty years ago, John Kotter pegged the failure rate at 70% and the needle hasn’t moved much since. Within a few years, we had dramatically turned around the organization’s finances, performance measures, and market share. This new group became the implementation team charged with executing on the strategy.
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