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Building a Software Start-Up Inside GE

Harvard Business Review

How can these companies overcome the inevitable leadership, organizational, and cultural challenges involved? CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

In fact, in 2011 BMW had also founded a corporate venture capital (CVC) unit, called BMW iVentures, but it exclusively invested in service startups. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system. Even so, less than 5% of all potential startups will make it past a screening process.