article thumbnail

This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. November 10, 2011 at 4:48 am. November 11, 2011 at 7:50 am. Leadership. December 2011. November 2011.

CEO 239
article thumbnail

What a Leader Can Learn From 20 Cents Postage Due

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe What a Leader Can Learn From 20 Cents Postage Due by Kevin Eikenberry on December 3, 2010 in Collaboration , Innovation , Leadership , Video I received a package in the mail this week. If so sorry about that.

USP 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why I Love Starbucks.

Rich Gee Group

I meet clients in-person to go over their strategy for 2011 instead of dragging them down to my office. In 2011, how can you position your business to make your clients LOVE you? At the same time such shops have to understand they might have the best brew on planet, but it is not the USP for them. What does this mean to you?

USP 297
article thumbnail

Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure. link] Most Tweeted Articles by Leadership Development Experts [.] often evoke feelings of hatred at the mere mention of their name. Thanks for stopping by Drew.

Loyalty 419
article thumbnail

A Penny for My Thoughts – Sid Levinsohn : Blog | Executive.

CO2

One of the greatest lessons Sid taught Rick and I was USP (Unique Selling Proposition). His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). When ever we had a discussion at the board meeting or over any business discussion he would ask what is your Unique Selling Proposition.