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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! ”.

Marketing 8
Marketing B2B Levitt Disruptive Innovation 8
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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

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Blog Blue Ocean Strategy Collins Video 302
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