2011 Market Risk Marketing Operations 
Strategy Driven
SEPTEMBER 12, 2011
Organizations that fail to continuously revise assumptions about their operating environment (i.e. market) risk obsolescence or irrelevance. Fighter Pilots and Special Operations teams have discovered and used a secret to continuous improvement – a tool every enterprise can benefit from. But how is this done?
Harvard Business Review
APRIL 5, 2018
The myth of Silicon Valley is that venture-funded entrepreneurship is a generalizable model that can be applied to every problem, when in actuality it is a model that was built to commercialize mature technologies for certain markets. At first, Opus 12 targeted the largest addressable market it could find: ethanol, an additive of gasoline.
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