2011 Market Segmentation Marketing Productivity 
Harvard Business Review
MARCH 15, 2011
For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It
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Harvard Business Review
JULY 2, 2012
And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector. Ghosn recounts with humor how Dr. V.
Harvard Business Review
MAY 24, 2012
We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. In 2010 and 2011, almost 50% of the applicants to Echoing Green relied on hybrid models, versus 37% in 2006.
Harvard Business Review
SEPTEMBER 28, 2012
Back in 1991, a Wall Street Journal article included a chart entitled, "A Dream Market," comparing gay households to the national average, noting the relative potential advertising appeal for a variety of industries. LGBT marketing is on the rise.
Harvard Business Review
JUNE 12, 2018
Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.
Harvard Business Review
MARCH 7, 2016
The discovery and systematic production of oil since the 1960s has changed this narrative fundamentally, as petrodollars have enabled the GCC to advance into one of the world’s wealthiest regions, stylized by the ultramodern skylines of cities such as Dubai, Riyadh, and Doha.
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