Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Many companies forget to align customer service with the brand proposition for the targeted market segment. This post is part of the HBR Insight Center Growing the Top Line.
Harvard Business Review
NOVEMBER 20, 2015
Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Collins’ new capability, matured and developed by a dominant major customer, is now a competitive and profitable business area for the company. Manage culture by setting expectations appropriately.
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