In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. Human Resources.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. 4 Responses to The Essence of Strategy (Part 1).

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this. December 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Just for fun, I Googled social media & strategy. In this situation, the marketer has relegated strategy to the consumer.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. Human Resources.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. In the CEO Afterlife.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MARCH 1, 2011

by John • March 1, 2011 • Branding , Marketing • 2 Comments. Brands, to most of us are consumable goods and services marketed by big business. With all that marketing muscle, is it any wonder when we think of brands we think in a commercial context? March 2, 2011 at 12:32 am. Human Resources.

Brand 184

Brand Positioning CEO Marketing 184

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. May 23, 2011 at 4:50 pm. Main menu Home.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

MARCH 27, 2011

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. Copyright 2007-2011 by StrategyDriven, Inc. Publications are entirely FREE to those who qualify.

Marketing 50

Marketing Organization Resources Marketing Strategy 50

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. June 22, 2011 at 2:28 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. Leadership.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. December 2011.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm. September 14, 2011 at 4:10 am. September 14, 2011 at 7:37 am. Human Resources. December 2011. November 2011.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. September 24, 2011 at 3:56 pm.

CEO 162

CEO CFO Human Resources Real Estate 162

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Check their market cap and reputation for innovation. Less than two years and I was in marketing. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Clout is the strategy. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

Strategy Driven

APRIL 3, 2011

Building an online marketing strategy to drive campaign effectiveness and business success. Smart marketers realize the importance of establishing a strong presence across digital channels to seize a greater share of the market. Copyright 2007-2011 by StrategyDriven, Inc. All rights reserved.

Resources 50

Resources Marketing Strategy Newsletter Marketing 50

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. We create the seeds, the traits, and crop protection chemicals that help farmers produce more food using fewer resources.” In just three years, our sales declined by 50% despite maintaining market share. March 21, 2011 at 4:16 pm. >Hi

Brand 140

Brand CEO Long-term Crisis 140

Great Leadership By Dan

FEBRUARY 21, 2013

engineers, pilots, sales managers, marketers, teachers, and bankers. DDI’s own Global Leadership Forecast 2011 reported that only about 38 percent of. For example, in the human resources. Society for Human Resource Managers have established standards and certification. Guest post from DDI's Richard S. Wellins, Ph.D.

Film 280

Film Leadership Human Resources COO 280

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Years ago, I faced this issue in the intensely competitive coffee market.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. April 2011.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. July 23, 2011 at 10:47 pm. July 25, 2011 at 3:42 pm. Human Resources. December 2011. November 2011.

CEO 112

CEO Brand Technology Human Resources 112