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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. They probably haven’t figured him for a good marketer.

Brand 245
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Do You Deliver Good Or Bad Customer Service? | Rich Gee Group

Rich Gee Group

I wanted my money back – I had the receipt, I had the merchandise in perfect condition, and virtually everything in the store was on sale at that time. Arc’teryx is still a great product, we will just purchase it at a different store. Customer Service is a part of marketing. Bad Customer! You must play by our rules!

Licensing 333
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Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
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Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

Companies that demonstrate strategic coherence — think Wal-Mart and Coca-Cola — earn a market premium in terms of higher earnings and greater shareholder value. The big question for many leaders as they look toward 2011 is: "How can my company be one of them?". Similarly, think about every item of cost as an investment.

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New Report: We're Not As Connected As We Think

Harvard Business Review

Based on data covering the period from 2005 to 2011, it charts how globalization has evolved since the onset of the financial crisis at the global, regional, and national levels. Capital markets are fragmenting and while merchandise trade recovered strongly since 2009, the intensity of services trade has remained stagnant.

Report 15
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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. Troubles at Tesco, the UK’s leading retailer, are mounting. Everyone shops at Aldi.

Retail 11
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How Retailers Can Appeal to Lower-Income Shoppers

Harvard Business Review

Retailers face several challenges as they enter the 2011 holiday season. One such category was over-the-counter family planning products, better known as birth control. Between 2008 and 2010, prices of these products grew 17%, while sales grew by 14%. This blog post is part of the HBR Online Forum The Future of Retail.

Retail 14