Remove 2011 Remove Marketing Remove Newsletter Remove Sharpe
article thumbnail

Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Being sharp means being succinct. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. If you rely on searches for your background research, so will those you work with (if they are sharp). Base marketing initiatives on shared values and multiple-agendas.

article thumbnail

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Not-So-Secret Secrets to Making It Big: Five Surprisingly Doable Steps That Will Propel You to the Top

Strategy Driven

The Benevolent Dictator : Empower Your Employees, Build Your Business, and Outwit the Competition by Michael Feuer and Dustin Klein What does it require to take a concept rapidly and effectively from mind to market? A laser-sharp strategy is much more practical, productive, and economical. Consider leaving a comment!

article thumbnail

Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers

Strategy Driven

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.