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LeadershipNow 140: December 2011 Compilation

Leading Blog

Here are a selection of tweets from December 2011 that you might have missed: @wallybock >> Imagination Igniters: Books for Leaders. steveroesler: 6 Important Marketing Trends to Watch in 2012 : The World :: American Express OPEN Forum. mjasmus: Most read in 2011: 30 Overlooked Acts of Leadership Courage.

Hamel 253
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Financial Markets are a Psychological Phenomenon

Coaching Tip

Watch this 2-minute video from 2011 where Robert Prechter talks about his developing theory on finance with Douglass Lodmell for The Mind Of Money series. Since then, Bob has been hard at work on his new book about his now fully developed theory on finance (scheduled for completion in 2016). Learn What REALLY Moves the Markets.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Winning Principles For Leaders And Coaches

Eric Jacobson

Trillion Dollar Coach is about Bill Campbell , someone you likely never heard of, who coached several of the biggest names in Silicon Valley during a 16-year tenure, and who’s behind-the-scene wisdom helped created over a trillion dollars in market value. A few of my favorite takeaways from the book include: Your title makes you a manager.

Bond 65
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65
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Brand New Resources for New and Longtime Leaders

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Brand New Resources for New and Longtime Leaders by Kevin Eikenberry on October 18, 2010 in Leadership , Learning In early 2011 my next book, co-authored with Guy Harris, will be published. Join us now for fr’ee !

Resources 181
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10 Ways To Stop Worrying About Your Job.

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 10 Ways To Stop Worrying About Your Job. Of course keep your ears open for factual happenings, but don’t give into what-if’s, innuendo, and flights of fancy.

Licensing 274