Remove 2011 Remove Marketing Remove Pharmaceuticals Remove Succession
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Post Layoff – To Take A Lower Salary or Not

Women on Business

My plan was to make a career transition and I had accepted the fact that I’d probably have to take a short term pay cut from my pharmaceutical sales job to transition into marketing with a higher long term salary potential. So what do you do to protect your earning power but also keep yourself competitive in a buyer’s market?

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No Pain, No Gain. Life Lesson on Endurance

QAspire

He was a marketing executive with a large pharmaceutical company when he decided to pursue his calling and start a fitness center. What started as a two member team was now a successful fitness center running round the clock with a number of trained instructors and some very good facilities.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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The Company Outsmarting Big Pharma in Africa

Harvard Business Review

Cipla, an India-based producer of low cost antiretroviral drugs (ARVs) is one of the biggest success stories in the pharma industry. It has doubled its market cap in the five years and sales reached almost $1.5 What's the reason for Cipla's success and should it worry the likes of Merck and Hoffman La Roche?

Company 11
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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Encouraged by parents who suffered the hardships of a world war, we worked hard to do better, to make a success of ourselves. Today, we represent a marvelous marketing opportunity.

Advice 147
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3 Mistakes in U.S. Health Care That Emerging Economies Can’t Afford to Repeat

Harvard Business Review

With expanding middle classes demanding more-comprehensive care, governments of these emerging markets are under pressure to invest as chronic disease rates — particularly those related to Western lifestyles — dramatically increase and the average age of their once-young populations begins to rise. Insight Center.

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Developing Global Leaders Is America's Competitive Advantage

Harvard Business Review

As global companies focus their strategies on developed and emerging markets, they require substantial cadres of leaders capable of operating effectively anywhere in the world. In 2011, 71% of HBS's new cases were written about foreign companies. The ability to develop global leaders strengthens American companies and the U.S.