Remove 2011 Remove Marketing Remove Positioning Remove Quality
article thumbnail

Competitive Labor Markets Help Extract Community Benefits From Multinationals

The Horizons Tracker

The fruit exporter managed to secure dominance in its market due to a combination of land concessions and tax breaks, such that by 1930 the company had around 3.5 Positive impact. Indeed, the researchers note that the impact of the company in Costa Rica was actually positive in the long term.

article thumbnail

Are Bosses With Integrity Less Innovative?

The Horizons Tracker

They only analyzed companies where the CEO was hired between 2011 and 2013, and who had also stayed in post until at least 2018. The correlation between integrity and these traits was stronger for CEOs who held positions as board chairs, giving them more power over the company, or were determined to be overconfident.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. A: Because compromising quality for convenience brutalizes their speciatly image. December 2011.

Strategy 234
article thumbnail

Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
article thumbnail

Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65
article thumbnail

Are You Throwing Happiness Out The Window?

Rich Gee Group

Because of the possibility of jumping into another terrible position. FUTURE FEAR: Possibility of jumping into another terrible position. Stop frustrating yourself because of things that have happened in the past and start dealing with the qualities, experience, and talents that you currently have. Because of the economy.

Licensing 274
article thumbnail

The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122