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Sales Still Matters More than Social Media

Harvard Business Review

It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Is it any wonder that it’s tough to calculate the ROI?

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'Woman Up' (and Win in Business): How Valuing Traditionally Female.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners.

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I Got My Strategy from Greenpeace

Harvard Business Review

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. We have, for example, developed a technology to take used carpet material back and separate the bitumen backing from the yarn and sell it to the road and roofing industries. 1] McKinsey & Co., We did that.