N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 1, 2015

In both 2010 and 2011, TripAdvisor voted citizenM “The Trendiest Hotel in the World.” As Levie put it: “I think that when you decide on a niche market, what you decide on what you want to be doing, do that extremely well and don’t do other things.

Industry 8

Industry Hotels Travel Airlines 8

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. They network through trade associations, chambers of commerce, leads groups, conventions and other sources which are primarily devoted to business.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52