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Becoming a Network Linchpin

Coaching Tip

The best leaders build the ‘social capital’ of their organizations,” says Dr. Wayne Baker, author of Achieving Success Through Social Capital (Jossey-Bass, 2000). Sources: CIO Magazine, February 1, 2011 and " Turning Heads: Six ingredients to becoming an employer of choice " by John G.

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Marketing Is Dead

Harvard Business Review

Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. Help them build social capital. Second, CEOs have lost all patience.