Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. There may be improved stock market confidence in some of the companies that produce the world’s best-known brands, but a fundamental flaw exists in the management process that is supposed to renew brand health. December 2011.
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