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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. There may be improved stock market confidence in some of the companies that produce the world’s best-known brands, but a fundamental flaw exists in the management process that is supposed to renew brand health. December 2011.

Magazine 100
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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

At Bettcher Industries, we love the meat processing industry; we’ve always loved the meat processing industry and one reason we do is because many others don’t. So into the “Scoping” stage we go and the learning begins. Million; not big, but interesting.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Today’s economy screams for change in the process of branding.

Brand 168
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Does Silicon Valley Still Care About Climate Change?

Harvard Business Review

Earlier this month, venture capital firm Kleiner Perkins began the process of separating its cleantech investing from the rest of its fund. VC investment in cleantech “has declined sharply since 2011” according to a new analysis by the Brookings Institution. In 2011, cleantech represented nearly 17% of total U.S.